Chris Cosenting came to #MAD4 to tell us about his nose-holding job. Turns out making a deal with the devil that is ‘reality’ TV can almost kill you.
Chris Cosentino, first and foremost is a respected chef, from the recently closed Incanto to his about to open Cockscomb restaurant in San Francisco. He is a champion of seducing people to love offal. And a bona fide celebrity thanks to “Chef v. City” and “Top Chef Masters”.
Let’s say you have 3 kids. One is very tall, one is short and fat and one is absolutely medium in every way. Would you throw out the tall and short ones and just keep the medium one? Probably not. Besides there are laws about throwing your children into the trash just because they aren’t standard size.
Now, let’s say you have 3 ripe tomatoes, but they don’t look alike. In many countries, if you are a vegetable seller, you are required to throw out odd shaped tomato and only keep the standard tomato. Because after all, when it comes to fresh fruits and vegetables, conformity matters more than waste or taste.Read More
Sustainable is the new organic. It’s the buzzword-du-jour. It’s soft marketing. let’s just talk about small farms and sustainable agriculture, ok? We can get to sustainable bio-dynamic gin and tonics another day. Not that I’m the least bit cynical about marketing techniques.Read More